LG 55-Inch Class UHD AI 4K UA77 Series Smart TV w/AI Sound Pro, HDR10, 4K Super Upscaling, Filmmaker Mode, Wow Orchestra, Compatible with Alexa (55UA7700PUB, 2025)

Bring home 4K: An incredible watching experience. Bring home stunning 4K resolution in a range of screen sizes with LG UHD TVs. Enjoy fast, easy browsing and personalized recommendations—including 350+ free LG Channels¹. Spend less time searching and more time watching with LG webOS 25. The slim, wall-friendly design fits your space with style. Gamers can optimize settings in one place using the LG Game Optimizer. And with built-in GeForce NOW and Xbox Cloud Gaming², you can jump into cloud gaming with ease. ¹Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. Software update will automatically download. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update. ²Subscription and compatible gaming controller are required. ³Google is a trademark of Google LLC. Google Assistant is not available in certain languages and countries. Apple, the Apple logo and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.

• 4K UHD TV: Everything you need to bring your favorite content to life with the power of 4K and the extras you crave.
• ALPHA 7 AI PROCESSOR GEN8: Enhanced brightness, improved sound, refined picture detail with 4K upscaling and Dynamic Tone Mapping. It all comes together for a thrilling watching experience powered by the Alpha 7 AI Processor Gen8.
• WEBOS: No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and let LG Channels connect you to over 350 free channels and thousands of titles on demand¹
• PERSONALIZED PICTURE AND SOUND WIZARD: Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.
• HDR10 PRO: Delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a "wow" effect.
• FILMMAKER MODE: Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience.
• POWERFUL GAMEPLAY: Experience real-time action with virtually no tearing from FreeSync, VRR, GeForce NOW and Xbox Cloud Gaming². Plus, the LG Game Optimizer, Game Dashboard and four HDMI 2.0 ports get you (and keep you) in the action.
• TV MIRRORING: Apple AirPlay 2 and Google Cast allows you to display the content from your smartphone, tablet, or computer directly onto your TV screen. Whether you're watching videos, playing games, or sharing photos, TV mirroring provides a larger, more immersive viewing experience³.